E-commerce Innovators Digest | 22nd November 2024
Your Weekly Curated Insights to Drive E-Commerce Growth and Innovation
Welcome to this week’s edition of E-Commerce Innovator’s Journal!
We’ve curated the most valuable insights, trends, and strategies you need to stay on top of your game in e-commerce. Whether you're looking to optimize conversions, explore new growth tactics, or leverage the latest AI tools, this digest has everything you need to fuel your business growth. Dive into this week’s must-read content and take your e-commerce strategy to the next level!
Let’s start!
Black Friday SME success secrets from Amazon
This Channel X World article shares Amazon's insights on how SMEs can achieve success during Black Friday. It highlights the importance of leveraging technology, focusing on in-demand products, utilizing Amazon's advertising platforms, monitoring performance data, and prioritizing customer experience.
Introducing Magic Expand: Transform Your Close-Ups into Stunning Full-Body AI Photoshoots!
This article introduces Magic Expand, a new feature from hippist AI that allows users to transform close-up product photos into full-body model shots using AI. This tool can be particularly useful for businesses in jewelry, fashion, and e-commerce, helping them create high-quality product visuals without the need for professional photoshoots. The article provides step-by-step tutorials on how to use Magic Expand and highlights the benefits of using AI for product photography.
UK minister promises to force companies to end subscription traps
The UK government is taking action against "subscription traps." A minister has vowed to force companies to simplify cancellation processes and increase transparency around subscription costs. This move aims to protect consumers from being locked into unwanted subscriptions.
Manufacturing trends 2025: Digitalization, AI, global issues at forefront of industry
This article outlines the key trends shaping the industrial manufacturing landscape in 2025. These include the acceleration of digital transformation, the prioritization of supply chain resilience, the collaboration between humans and machines, the rise of decentralized manufacturing, and the increased focus on sustainability.
Holiday 2024 Marketing Campaigns from Top Brands
This article analyzes the holiday marketing campaigns of top brands like John Lewis, Urban Outfitters, Olipop, Sprite, and Shutterfly. These campaigns often leverage nostalgia, humor, and personalization to connect with consumers. Additionally, the article likely discusses broader trends in holiday marketing, such as the use of influencer marketing and omnichannel strategies.
10 UX Best Practices for E-Commerce Sales and Promotions
Baymard Institute's latest research highlights 10 key sales UX best practices to optimize online stores. These include streamlining checkout, using urgency and scarcity ethically, offering multiple payment options, and providing clear shipping information. Additionally, the report emphasizes the importance of social proof, live chat support, high-quality visuals, guest checkout options, and A/B testing. By implementing these strategies, businesses can enhance the customer experience and drive sales.
Marketplaces attracting lion’s share of consumer traffic, report finds
This Internet Retailing article highlights the growing dominance of marketplaces in e-commerce. Consumers are increasingly using marketplaces as their starting point for online shopping, leading to a surge in traffic for these platforms. While established giants like Amazon and eBay continue to dominate, the marketplace landscape is becoming increasingly competitive.
What exactly does “performance” mean in ecommerce?
This PrestaShop blog post explores the concept of e-commerce performance, which encompasses both technical efficiency and business success. The article emphasizes the importance of optimizing both aspects to create a seamless user experience, drive sales, and achieve business goals.
How Customer Profiling Works: 3 Effective Methods
This Shopify blog post emphasizes the importance of customer profiling for e-commerce businesses. By understanding customer demographics, psychographics, online behaviors, and pain points, businesses can create targeted marketing campaigns, improve customer experiences, and drive sales. The article provides guidance on building customer profiles and leveraging data sources like website analytics, customer surveys, and social media insights.
Ecommerce SMS Marketing: 7 Ways to Supercharge Sales in 2025
This Ecommerce CEO article highlights the benefits of SMS marketing for e-commerce businesses. By leveraging SMS, businesses can drive sales, boost engagement, and build customer relationships. The article emphasizes the importance of obtaining consent, segmenting audiences, automating campaigns, and tracking performance to maximize the effectiveness of SMS marketing.
Consumers plan to spend $125B over Thanksgiving weekend
This Retail Dive article reports that consumers are expected to spend around $125 billion over Thanksgiving weekend in 2024, which is slightly less than the previous year. This decrease is likely due to factors such as inflation and economic uncertainty.
That’s all for this week! See you in the next edition of E-Commerce Innovator’s Journal. Don’t forget to share these insights with your friends and colleagues to help them grow too!