E-commerce Innovators Digest | 29th November 2024
Your Weekly Curated Insights to Drive E-Commerce Growth and Innovation
Welcome to this week’s edition of E-Commerce Innovator’s Journal!
We’ve curated the most valuable insights, trends, and strategies you need to stay on top of your game in e-commerce. Whether you're looking to optimize conversions, explore new growth tactics, or leverage the latest AI tools, this digest has everything you need to fuel your business growth. Dive into this week’s must-read content and take your e-commerce strategy to the next level!
Let’s start!
59% Start Christmas Shopping between Black Friday and Cyber Monday
This Channel X World article explores the shopping habits of consumers during the Black Friday and Cyber Monday period. It highlights the trend of shoppers starting their Christmas shopping during this time and provides tips for making informed purchasing decisions.Black Friday SME success secrets from Amazon
Boosting E-commerce Success: Understanding and Increasing Average Order Value (AOV)
This article explores the concept of Average Order Value (AOV) and its importance for e-commerce businesses. It outlines strategies to increase AOV, such as upselling, cross-selling, free shipping thresholds, product bundling, and loyalty programs. Additionally, the article emphasizes the role of AI-powered visual tools like hippist AI in creating engaging and personalized content to enhance customer experiences and drive sales.
Report: Consumers ready to shop this Cyber 5
This Digital Commerce 360 article reports on the upcoming Cyber 5 shopping season. It highlights the expected increase in shopper numbers, the preference for online-only merchants, and the varying shopping habits of different age groups.
Average return value hits £106, research finds
This Internet Retailing article reports on the increasing rate of returns in the UK e-commerce market. The average return value has reached £106, and the number of returns has risen by 3%. Retailers are responding by implementing paid return policies, with 46% of returns now being partially paid for by consumers. While consumers are frustrated by these fees, they are willing to pay for returns on high-value items.
Perplexity Shopping Tests Ecommerce SMBs
This Practical Ecommerce article discusses Perplexity's new shopping assistant, which aims to help consumers find and purchase products online. While some sellers express concerns about potential competition from larger retailers, the assistant could also benefit small businesses by increasing their visibility and making their products easier to find.
Majority of consumers actively looking for sustainability info
This Internet Retailing article highlights the growing consumer demand for sustainable products. Consumers are actively seeking information about the sustainability of products and are willing to pay a premium for eco-friendly options. However, retailers often lack transparency in their sustainability practices.
10 Successful Black Friday Marketing Strategies
This Invespcro blog post provides insights into effective Black Friday marketing strategies. It emphasizes the importance of early teasers, social media promotion, influencer collaborations, VIP access, and creating a sense of urgency to drive sales during this peak shopping season.
BNPL schemes see consumers spend 10% more, Imperial College finds
This Internet Retailing article explores the impact of Buy Now, Pay Later (BNPL) schemes on consumer spending. While BNPL can increase spending by up to 10%, it also carries the risk of financial difficulties for some consumers.
Best Limited-Time Offer Ideas to Drive More Ecommerce Sales
This Shopify blog post explores the concept of limited-time offers and their effectiveness in boosting sales. By creating a sense of urgency, limited-time offers can encourage customers to make immediate purchases. The article provides examples and strategies for implementing successful limited-time offers.
Action Steps for Bing’s AI SEO Guidelines
This Practical Ecommerce article provides actionable steps for optimizing content for Bing's AI-powered search engine. It emphasizes the importance of understanding query intent, leveraging keyword research tools, and utilizing AI to analyze competitor content and identify micro-intents. By focusing on creating content that satisfies user intent, businesses can improve their search engine rankings and attract more organic traffic.
That’s all for this week! See you in the next edition of E-Commerce Innovator’s Journal. Don’t forget to share these insights with your friends and colleagues to help them grow too!