E-commerce Innovators Digest | 9th May 2025
Your Weekly Curated Insights to Drive E-Commerce Growth and Innovation
Welcome to this week’s edition of E-Commerce Innovator’s Journal!
We’ve curated the most valuable insights, trends, and strategies you need to stay on top of your game in e-commerce. Whether you're looking to optimize conversions, explore new growth tactics, or leverage the latest AI tools, this digest has everything you need to fuel your business growth. Dive into this week’s must-read content and take your e-commerce strategy to the next level!
Let’s start!
AI vs. Traditional Photography: Which One is Best for Your E-Commerce Business?
This hippist AI blog post compares AI-powered product photography with traditional methods for e-commerce, arguing that AI offers a faster, cheaper, and more adaptable solution. It highlights the drawbacks of traditional photoshoots, such as high costs, time constraints, and inconsistent quality, and details AI's advantages, including automated image enhancement, streamlined editing, and consistent branding. The post positions hippist AI as a tool for creating high-quality, professional visuals efficiently and affordably, outperforming traditional methods.
Pricing Strategies to Try in 2025 | How to Pick One
This Prisync blog post details key pricing strategies for e-commerce in 2025 and how to choose one. It discusses AI-powered dynamic pricing, alongside competitive, value-based, and subscription models. The article also covers ethical pricing and traditional strategies like cost-plus, penetration, and premium pricing, while considering economic factors and sustainability.
How to Choose the Right Marketplace for Your Business
This Ecwid article advises businesses on choosing the right online marketplace. It covers key considerations like target audience, fees, competition, and marketing tools. The article also explores the marketplace's reputation, traffic, seller support, integration options, payment processing, and shipping services.
A NEW way to shop on Pinterest with Visual Search
This ChannelX article details Pinterest's introduction of new visual search functionalities, initially focused on women's fashion in the U.K., U.S., and Canada. These tools empower users to search, refine, and shop for items visually, offering a more intuitive experience. Pinterest leverages Visual Language Models (VLMs), a type of generative AI, to provide a broader visual "vocabulary" for styling inspiration. Key features include the ability to identify and select objects within a Pin, refine search results by style or occasion, and access visual search through a simple long press on any Pin.
How Gen Z and Millennial shoppers are shifting the boundaries for online retailers
Gen Z and Millennials are reshaping online retail by preferring mobile, using social media for product discovery, and wanting personalized, authentic brands. They value omnichannel experiences, sustainability, and new tech, while being price-aware and prioritizing experiences.
How to Track Visibility in GenAI Platforms
This Practical Ecommerce article focuses on the crucial need for brands to monitor their visibility on Generative AI (GenAI) platforms as consumer usage grows. It points out the challenges of tracking due to personalized responses and limited prompt data. The article introduces Knowatoa for cross-platform analysis, Essio for visibility scoring and competitor insights, and Waikay for assessing brand knowledge within GenAI training data.
2025 Facebook Ads Report: 9 Big Takeaways from Over $28 Million in Spend (Part 1)
This Smart Marketer report for 2025, based on $28M+ ad spend, advises Facebook advertisers to track CTR and "See More" Rate. It stresses compelling headlines with curiosity, bold fonts, and concise, actionable language (4-6 words), recommending testing audience-specific openers. The report also notes lower ad costs compared to late 2024, suggesting a favorable time for ad spending.
That’s all for this week! See you in the next edition of E-Commerce Innovator’s Journal. Don’t forget to share these insights with your friends and colleagues to help them grow too!